We built SW Builder for the people who build everything else — contractors, plumbers, electricians, and every other trades business that deserved a better way to get online.
SW Builder started with a simple frustration: tradespeople are some of the most skilled workers in the country, and they were stuck choosing between paying $3,000+ for a web designer, getting locked into expensive agency retainers, or wrestling with platforms built for bloggers and e-commerce shops.
None of those options made sense for a plumber who just wants customers to be able to find his phone number, or an electrician who needs a place to show her service area and hours. The tools weren't built for them — and the pricing definitely wasn't.
So we built something different. Log in, fill in your business name, services, photos, and phone number. Your site is live. That's it. No monthly calls with an agency. No complicated dashboard with a hundred features you'll never use. No waiting two weeks for someone else to make a simple change.
SW Builder runs on your phone as a PWA — meaning you can update your services, swap out photos, or change your hours from the job site. Because we know you're not sitting at a desk.
If you work with your hands and run your own business, SW Builder is for you.
And honestly, anyone else who runs a service business and needs customers to be able to find them, call them, and know what they do — without paying for something far more complicated than they need.
There's no shortage of website builders. Here's why SW Builder is the right one for a trades business.
We stripped out everything that doesn't matter for a service business and kept only what you actually need. Sign up, fill in your info, go live. No learning curve.
SW Builder is a PWA — a Progressive Web App. Install it to your home screen and update your site from anywhere. Because your office is wherever the job is.
Starter at $19.99/month. Pro with a custom domain at $29.99/month. No per-seat fees, no surprise bills, no annual contracts you can't get out of. Cancel anytime.
Have a question before you sign up? We're real people and we actually respond. Reach us any time at:
support@swbuilder.com7-day free trial · No credit card charged until trial ends · Cancel anytime